Partyzaa Case Study

An intuitive, mobile-friendly design for an invitation app focused on creating stunning video and poster invites effortlessly, with tailored templates and features that elevate user engagement and creativity.

Mobile App

9 weeks

Online Interview

Overview:

Partyzaa is a mobile-friendly app designed to simplify creating video and poster invitations with a modern, intuitive interface. This redesign focused on improving aesthetics, enhancing template discoverability with the "Instantcreate" feature, and boosting subscription conversions through flexible pricing. As the sole designer, I led user research, revamped the visual identity, and delivered a seamless, user-centric experience.

Problem:

The existing Partyzaa app faced challenges with an outdated design, making it difficult for users to navigate and find suitable templates for their events. Additionally, a significant drop-off occurred from the homepage to the template creation process, with users struggling to locate the right options, leading to incomplete invites and reduced engagement. These issues hindered the app's ability to provide a seamless and satisfying experience, limiting user retention and subscription conversions.

Solution:

1. Modernizing the Interface

The app’s design was revamped to be clean, vibrant, and user-friendly, enhancing navigation and visual appeal to boost engagement and satisfaction.

2. Driving Subscriptions

A pay-per-template option was introduced, allowing one-time users to purchase templates for $0.49, offering a cost-effective alternative to monthly subscriptions and increasing conversions.

3. Simplifying Template Discovery

The "Instacreate" feature streamlines template selection, guiding new users through onboarding and providing existing users with quick access to tailored templates, reducing drop-offs and improving retention.

1. Modernizing the Interface

Making a little better but not average invitational app

Partyzaa

Not a rebrand, a

facelift.

I didn’t set out to rebrand Partyzaa, but i couldn’t resist giving the logo and app icon a light face-lift. brighter and more contrasting colors can now be properly used in the UI as well

Splash Screen

Colors

#5E5F60

#E94B7C

##FFE0E4

#FFFFFF

#333333

Typography

SF Pro Display

SF Pro Text

Icons

􀊄

Layout

Template view Grid

Main Page Grid

Gradient

Mom, Look! simplicity just got a glow-up.

Simplicity

The redesigned Partyzaa homepage combines simplicity and modern aesthetics to create a seamless user experience. With vibrant visuals, intuitive navigation, and the "Instacreate" feature, users can easily find tailored templates for their events. The streamlined layout focuses on clarity, enhancing engagement and driving conversions while meeting user needs effortlessly.

Homepage

Browse Template or Greetings. Explore Categories. My Projects. Settings

Browse any layout and attain the wished outcome with a single tap.

Impending occasion poster for swift transformation, facilitating users in template discovery with simplicity.

Toggle between Greetings or Invitation in a single click

Modern layouts help users remember where they paused in the application, and easily resume from the designs they were previously scanning.

Top-visited invitation categories at hand.

Highest earning invite genres with patterns.

A simple yet effective editor

effective

2. Driving Subscriptions

It’s Not Just a Subscription – It’s a Game-Changer.

Game-Changer.

The task was to redesign the subscription page to increase the conversion rate from 0.5% to 3-5%.

Objective of the task:

When I began designing the subscription page for the app, the primary goal was to address a critical issue: the conversion rate was stagnating at 0.5%, far below the desired target of 3-5%. Through user analytics and feedback, I discovered that users were dropping off at key decision-making points, primarily due to a lack of clarity and engagement with the existing subscription design.

Context and Problem Statement:

Begin by introducing the objective of the task and the challenge at hand:
"When I began designing the subscription page for the app, the primary goal was to address a critical issue: the conversion rate was stagnating at 0.5%, far below the desired target of 3-5%. Through user analytics and feedback, I discovered that users were dropping off at key decision-making points, primarily due to a lack of clarity and engagement with the existing subscription design.

Context and Problem Statement:

Through user behavior analysis, I identified key drop-off points caused by unclear value presentation and decision fatigue. I researched successful subscription models, focusing on creating a design that simplifies choices, builds trust, and highlights value. My goal was to deliver a clear, engaging, and conversion-driven experience. Here's how I approached the redesign to achieve these results.

Context and Problem Statement:

Understanding the User:

To tackle this, I delved into user behaviour patterns, analysing where and why users were leaving the subscription flow. I conducted competitor research and studied successful subscription models to identify strategies that resonate with users. My goal was to create a design that not only conveyed value but also simplified the decision-making process, reducing friction and improving user trust.

Understanding the User:

Setting the Goal:

The task was clear: redesign the subscription page to be visually appealing, easy to understand, and value-driven to boost conversions. I set out to achieve this by focusing on three key areas: improving clarity, building trust, and providing incentives for hesitant users. The ultimate aim was to enhance the user journey and elevate the conversion rate from 0.5% to 3-5%.

Setting the Goal:

Subscription Page

Design

Subscription Page

Design

Buy Single Template

The "Buy Single Template" feature offers an affordable option for one-time event planners. For just $0.49, users can unlock a premium template with full access to features like video export and premium editing tools, delivering a seamless experience without needing a subscription.

Buy Single Template

Key Advantages of This Functionality

Attracts occasional users by offering a cost-effective substitute to subscriptions.

Invites tentative users to sample the app through a minimal-risk introduction.

Boosts customer contentment with high-end access for a distinct need.

Expands the app's reach to a broader demographic.

Core Strengths of This Feature

-Appeals to one-time users by providing an affordable alternative to subscriptions.

-Low-risk entry point encourages casual users to try the app.

-Enhances user satisfaction with premium access for a specific purpose.

-Makes the app more accessible to a wider audience.

Balancing Retention Growth and Subscription Value

Introduces occasional users to premium features, attracting potential long-term customers.

Builds trust, increasing future engagement.

Keeps subscriptions appealing for frequent users.

Encourages word-of-mouth through occasional user recommendations.

Balancing Retention Growth and Subscription Value

—Introduces occasional users to premium features, attracting potential long-term customers.

—Builds trust, increasing future engagement.

—Keeps subscriptions appealing for frequent users.

—Encourages word-of-mouth through occasional user recommendations.

Balancing Retention Growth and Subscription Value

Introduces occasional users to premium features, attracting potential long-term customers.

Builds trust, increasing future engagement.

Keeps subscriptions appealing for frequent users.

Encourages word-of-mouth through occasional user recommendations.

3. Simplifying Template Discovery

Find the Perfect Match in Minutes

Perfect Match

Match

Perfect

Feature

The "Instacreate" feature enables users to create personalized explore pages in just four steps, showcasing only relevant templates with minimal distractions. Integrated into the onboarding process, it ensures new users can quickly find and design their desired templates. Additionally, a homepage banner and a pop-up for "Create Your Own" or "Guided Creation" provide easy access for existing users, improving usability and engagement.

Feature

On the discovery page, a filtering section is available for the user to modify the selected filters and view the results instantly on that page.

Accessibility

Onboarding Flow: New users are introduced to "Instacreate" immediately after downloading, guiding them to create their templates within minutes.
Homepage Integration: A banner midway through the homepage draws attention for users seeking more tailored options.
Pop-Up Access: The "Create" button opens a choice between self-directed creation ("Create Your Own") or a guided questionnaire ("Guided Creation").

Idea Generation

This feature was inspired by analyzing user drop-offs and understanding the need for a more targeted and engaging template discovery process. Combining user feedback with analytics insights, I designed "Instacreate" to make template selection seamless and personalized, ensuring users find exactly what they’re looking for with minimal effort.

Contact

Let's Get in Touch

Let's connect and start with your project ASAP.

Book a call

Or email official.satyam222@gmail.com

Contact

Let's Get in Touch

Let's connect and start with your project ASAP.

Book a call

Or email official.satyam222@gmail.com

Contact

Let's Get in Touch

Let's connect and start with your project ASAP.

Book a call

Or email official.satyam222@gmail.com